Butterfly Visionaries

• Identity
• Branding

Butterfly Visionaries is a non-profit organization focused on supporting young mothers and their children with the aim of enriching future generations through providing resources to reinforce healthy parenting.

The branding concept was designed to reflect transformation, future prospects, and manifestation of dreams and goals. Variations of the color blue were used to reflect vast concepts such as the sky and the ocean. The use of wings and stacked lines were used to reflect flight and elevation.

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